![]() The MAP is intended to protect the CTK brand as a premium offering, preserve the opportunity for competitive reseller margins, and avoid channel conflict between Authorized Partners. The goal of the policy is to allow all our stocking Resellers the opportunity to have a fair selling experience with all the channels that are available today.Įffective January 1, 2017, Condor Tool and Knife (CTK) has adopted a Minimum Advertised Pricing Policy (“MAP Policy”) MSRP LESS 15%, which is applicable to all CTK Distributors, dealers, sales representatives, and other authorized resellers in the United States (Authorized Partners). In an effort to protect our brand and to support you as an authorized Distributor / Reseller of our products, we are rolling out a minimum advertised pricing (MAP) policy, effective Jan 1, 2017. We recognize that Condor’s growth and market positioning has been made possible through the ongoing support and trust from our Dealer base. The reputation of CTK and its products is one of our most important assets. CTK is an established brand to be owned and used in everyday life with the knowledge that CTK stands by their products and their partners through warranty programs with a deep commitment to customer service. Since our beginning Condor Tool and Knife (CTK) has provided quality edged products at a value that all consumers have come to recognize. ![]() To all our Valued Partners of Condor Tool and Knife Inc:
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